How to Claim Expert Status to Build Your Business
Before we get started I have to confess that this was personal learning for me. I didn't claim my personal expert status for a long time. People came to me for advice because they knew I had answers. I knew I had answers, but still I didn't feel the expert status or claim it. When I claimed it and said I AM a Micro Business Success Specialist, THEN my target market  micro businesses then wanted my service: see, here you are!!
Expertise is something you claim BUT it is also something that you demonstrate. There are several POWERFUL marketing strategies for demonstrating expertise and at the same time building rapport.
Right now, you are participating in one of those strategies -- a mini-course. You also received or your should have, a special report. If you missed the special report visit: http://www.bizology.biz/specialreport.html
Writing in whatever form is one of the most powerful ways of establishing your expertise. Authoring articles, special reports, e-books, newsletters each work to build relationships, rapport and your expertise. Authoring a book is the top level expertise builder. When you author a book, you are automatically, raised up to a new level of expertise.
What writing strategies do you currently use? Pick one, perhaps an article and give it a try in the next couple of days. You can share it with your contacts, at a networking meeting or use in your newsletter.
Brainstorm a list of topics that you can write about. Articles don't have to be long, they can be as short as 450 words. They are very doable. Even if you are intimidated by writing, you can write articles.
If writing is intimidating, talk the article out. Record the article and have it transcribed. Work with a partner to draft the article. You can write a short article. You have knowledge that is valuable to other people. That knowledge is your expertise. People love learning. It is the information that you have that will help you to claim your expertise and build the rapport and relationships you want.
Spend an hour writing today.
Until next time...
All the best,
Donna
Donna Price
Bizology.Biz
Branchville, NJ
973-948-7673
Join today: Bizology.Biz -- The Science of Building Thriving Businesses
http://www.bizology.biz
If you wish to cancel your subscription, simply click once on the link below.
http://www.launchingyourdreams.com/cgi-bin/arp3/arp3-un.pl?c=8108&p=2786
Powered by AutoResponse Plus
http://www.launchingyourdreams.com/cgi-bin/arp3/arp3-aff.pl
No comments:
Post a Comment